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How to grow a LinkedIn company page
The key to LinkedIn company growth is sitting (literally) right in front of you: it’s the people within ...
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Do engagement metrics matter anymore?
Engagement metrics have long reigned supreme as a gauge of digital campaign success, but are these strai...
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What is a HubSpot Audit & Why You Need One
If you've inherited a HubSpot account that's doing your head in, this blog is for you. We see this const...
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What’s a Good Open Rate for Email Marketing Campaigns?
See how you stack up against key industry benchmarks and learn how to improve the open rate on your next...
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Top B2B Marketing Trends for 2024
As a new year begins, we pause to take stock of our biggest learnings and most valuable tools in 2023, p...
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New Year’s Resolutions for Every Marketing Professional
Lofty, unattainable, stress-inducing New Year’s Resolutions are so 2023. Let’s talk about real-deal prof...
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Say Au Revoir to Boring Email Newsletters
What gives the email newsletters we know and love that particular je ne sais quoi to keep us coming back...
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5 Ways to Improve Your Email Marketing Strategy Today
Your email marketing strategy checklist from an industry expert who’s seen it all. If you know Aamplify,...
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House of 1,000 Agencies
How segmented marketing efforts could be leaving you in the dark. Halloween analogies aside, this scary ...
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The Frankensystem: A Modern Marketing Nightmare
Have you (accidentally) created a monster? 😱 With spooky season in full swing, it’s the perfect time to...
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HubSpot Cyber Security: Best Practices to Safeguard Your Data
The escalating frequency of cyber-attacks, as reported in the media, and their devastating impact on bus...
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Marie Kondo Your HubSpot CRM Data: Part 2 - Deep Clean Time
Welcome back to our series dedicated to helping you establish and maintain a healthy HubSpot CRM. If you...
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Marie Kondo Your HubSpot CRM Data: Part 1 - Getting Started
If you've ever stared at the sheer number of contacts and companies in your HubSpot account, baffled at ...
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Marketing Agency vs Internal Hire: Which Is Best For Your Business?
You may be weighing up the pro’s and con’s of hiring an internal staff member or working with a marketin...
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Account-Based Marketing: Measuring Success and ROI with HubSpot
Account Based Marketing (ABM) is increasingly becoming an integral part of B2B marketing strategies, off...
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Reminder: Google Analytics Will Soon Shut Down. Here’s What You Need To Know
As the digital landscape evolves, so do the tools we use to measure and analyse website performance.
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Account-Based Marketing: How To Run An Effective Campaign in HubSpot
As we discussed in our previous blog, Account-based marketing (ABM) continues to grow in popularity in t...
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Account-Based Marketing: Aligning Your Marketing & Sales Teams
Our previous blog article looked at Account Based Marketing (ABM), what it is, and the potential benefit...
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WordPress vs HubSpot: Which Is Best For B2B Websites?
If you are already using HubSpot in your B2B business, you've hopefully seen the vast advantages it offe...
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Account-Based Marketing: The Benefits for B2B Companies
Have you ever run a paid social media campaign with a decent budget and large audience, and while you go...
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B2B SEO: The What, Why and How of Backlinks
Building backlinks (getting other websites to link to yours) is arguably the most challenging part of SE...
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B2B SEO: Optimising Your Technical SEO
B2B SEO is a vast topic. Experts estimate that search engines such as Google consider over 200 factors i...
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B2B SEO: Optimising Your On-Page SEO
It's scary, but Google is paying REALLY close attention to your website visitors.
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B2B SEO: Building Expertise, Authoritativeness, and Trust (EAT)
When your potential B2B clients have a problem that needs solving in their business, there’s no doubt th...
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B2B SEO: Getting The Fundamentals Right for 2023
When optimising your B2B website for search engines, it’s all too easy to get distracted by the latest t...
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Understanding your buyers – Why high growth companies are thinking horizontally
Most companies start by filling senior vertical functions like sales and marketing first, but is this th...
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Launching a B2B website – Getting your tech stack right
In 2003, an American developer by the name of Matt Mullenweg launched a blogging tool called WordPress t...
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Launching a B2B website – What you need to know, before you start
Despite best efforts, many companies aren’t successfully leveraging their digital platforms for growth a...
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#INBOUND22 – The crisis of disconnection
INBOUND is back for another year, and the theme is connection – whether that’s connecting applications, ...
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Generating demand - 5 things your scaling tech firm needs to consider
The hardest part about growing a tech startup is the transition from being founder-led to scaling go-to-...
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HubSpot’s Business Units Unpacked - Chapter Two
As Leading HubSpot consultants, we’re in step with the platform’s capabilities, latest features and upda...
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HubSpot’s Business Units Unpacked - Chapter One
As Leading HubSpot consultants, we’re in step with the platform’s capabilities, latest features and upda...
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Aamplify appoints Amanda Cardinale as new Managing Director
Amanda Cardinale appointed to lead B2B digital marketing agency, Aamplify, amid a period of growth for t...
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2021 Virtual Events Guide [In-Depth Guide + Examples]
The virtual event has quickly become the new tactic that every marketer should be leveraging, and it’s g...
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What marketers are learning about #lockdown B2B marketing?
There’s nothing like a lockdown to force change and rethink how we can engage better with existing and n...
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What is a good LinkedIn engagement rate?
In today’s highly competitive business environment, having a good social strategy is paramount for your ...
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4 ways to get better marketing ROI by using Hubspot
Today's consumers are drowning in advertising. Not only are they getting exposed to more ad impressions ...
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What is a brand story (and 3 reasons why your company needs one)
Many companies think that their brand story is how their business came to be. While they’re not entirely...
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4 ways good storytelling benefits marketing campaigns
According to Fast Company, Americans alone consume over 100,000 digital words every single day. A whoppi...
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3 reasons why buyers might be choosing the other guy over you
Uncovering and confronting the perceived barriers your prospective customers are up against, is the secr...
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5 video types B2B marketers need to know about
Video enables you to convey more information faster than any other medium. Just sixty seconds of video i...
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5 lessons from Hillary Clinton's campaign, to improve your business marketing and security
What running a political campaign can teach startups, businesses, and institutions about digital leaders...
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3 ways to get higher performance in your inbound marketing campaign
If you've put together a plan and begun implementing your inbound marketing methodology, well done! You'...
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The buyer research every startup must do
Every new startup wants to rapidly grow customer opportunities. Ensure you've done enough research to fu...
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5 common mistakes companies make when commissioning video content
Video is the most powerful medium (beyond a live event) to get your message across. Because it combines ...
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4 things digital marketers need to know about HubSpot to get results
Marketing is an imprecise craft: it's not exactly a science. But despite the number of people who refer ...
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3 Reasons You Should Be Using HubSpot In 2021
At Aamplify, HubSpot tops our list of recommendations to customers looking for a new marketing platform....
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5 ways to get your B2B website generating qualified leads
Ensure you (and your website) have addressed these points to maximise the qualified leads being generate...
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What's a good Facebook engagement rate?
In today’s highly competitive business environment, having a good social strategy is paramount for your ...
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5 common mistakes when implementing HubSpot
Learn the 5 most common things digital marketers get wrong with HubSpot, and what to do about it… 1. AUT...
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5 ways to make your next business video deliver ROI
When properly conceived and executed, video is a powerful medium for gaining traction with your customer...
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What is inbound marketing?
In simplified terms, the main objective of inbound marketing is to produce a large volume of helpful and...
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3 common inbound marketing mistakes
When embarking on your first inbound marketing campaign, you may encounter a few bumps along the way. Wh...
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5 business-to-business website mistakes
5 common complaints indicating your B2B website isn't generating a positive return on investment… 1. “It...
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In business, storytelling is key to high-impact videos. Here's why
Whether they're reading, listening, or watching, people love stories. Since humans were first able to pa...
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5 corporate video traps (and tips to avoid them)
We can all remember the best video ads we've ever seen. You can probably list at least three off the top...
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5 things you should know before buying HubSpot
At Aamplify, Hubspot tops our list of recommendations to clients who are looking for a new marketing pla...
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7 areas buyer persona research must uncover
If you want to build effective marketing communications, start with your buyers. Buyer persona research ...
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3 reasons to get help telling your brand story
Even with a super marketing team behind you, it can really supplement your marketing efforts to have a t...
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5 common mistakes companies make when developing buyer personas
Though it’s a mistake in itself to not develop buyer personas when creating a new marketing plan, it can...
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5 reasons why buyer persona research really matters in getting marketing results
Developing a marketing plan or building a new website? Here are the 5 things you need to know before you...
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What 6 lego bricks can teach us about business problem solving
Accessible to just about anyone, LEGO captures the imagination of children and adults alike. Within the ...
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Calculating your Facebook engagement rate - are you performing well?
As you will no doubt be aware, social engagement is a fundamental requirement in all digital marketing c...
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