If you've put together a plan and begun implementing your inbound marketing methodology, well done! You're already well on your way to getting some serious results.
Now is the time to take your campaign to the next level. Ensure you tick off this inbound marketing campaign checklist. Leverage what you've learnt to make some changes, and optimise your website for even higher performance.
1. Put your data to proper use
One of the best things about HubSpot is the page performance metrics it provides. But in order to make it valuable, check it to make data-based decisions to continuously improve your inbound marketing campaign.
Be sure to update your on-page SEO elements as you get more information on their performance. You should also check which pages / blogs get the most views, and ensure there is at least one call-to-action on these pages.
Don't lose sight of the fact that the content you offer should correspond to each stage of the buyer's journey. Readers can then always find something relevant to the stage they are in.
It's considered best practice by our inbound marketing consultants, to reach out to prospective buyers within 24 hours of qualifying them. These are the ones that have reached the right point in their buyer's journey to start taking action.
Different industries have different sweet spots, on when to start engaging with leads on a personal level. Certain companies qualify their leads much quicker than others, because of the nature of their business. For instance, if your company sells entry-level vacuum cleaners, and a university student is browsing your website, they are probably a qualified lead. If that same university student lands on a different site marketing luxury sports cars - they probably need further qualification, to ensure they're not just kicking the tyres.
When it is the right time to reach out, remember that you should be contacting your leads as a 'real person', and not as your company. As you'd expect, people respond much more positively to an authentic and emotional human being, than what might at first glance, seem like a faceless corporation.
Different social media channels need different content, to make the most of each platform. Be sure that your images are the proper dimensions for what they're being used for (no social graphic is one size fits all). Figure out when the best time is to post to your audience, and test your posting frequency to find the most effective middle ground (somewhere between too many posts and too few).
HubSpot also has an excellent (and extensive) list of ways you can optimise the emails sent to your qualified leads for better engagement, with tips on design, content, images, and settings.
If you're unsure how to put these tips into action, or need more help optimising your website, Aamplify has a team of expert inbound marketing consultants to help you get the most from your campaign. Reach out to one of our team to find out what we can do for you.